By now, you must have heard the word Digital Marketing and probably you would be having some questions regarding the same. If this is the case, then stay tuned with us till the end you will get answers to all your questions.

What is Digital Marketing?

While surfing on the internet, you must have come across various adverts along with promotional marketing messages. Many times while scrolling down your Gmail inbox, you must have seen promotional emails from various companies. Often times, you must have found your social media profiles, loaded with multiple image ads, video ads, video poll ads, carousel ads, instant experience ads and stories ads. They all come under the purview of digital marketing. In the modern era, companies have moved away from traditional marketing methodologies and started exploring digital marketing. Several brands are using digital channels including email, websites, search engines and social media platforms to connect with the people all around the world and reaping out huge benefits.

Scope of Digital Marketing in India

As per the report of Internet and Mobile Association of India (IAMAI), with 451 million monthly active users at the end of the financial year 2019, India stands at the second position, only after China in term of internet users. The report titled, “Internet in India 2019” said that nearly 2/3rd of the Internet population in India are daily users. In the age bracket of 16 to 29 are the most frequent internet users.

As per the statement of the Economic Affairs Secretary of India reported by the Business Standard, India’s digital economy is expected to reach $1 trillion by 2022. He said that India’s digital economy would be half of the total economy by 2030. Hence, we can expect that there is a large scope in Digital Marketing. It is hoped that by 2020, this industry would generate more than 20 lakh jobs in India and 90% of businesses will rely on digital marketing. From this data, we can conclude that digital marketing would be the talk in the years to come.

Like everywhere in the world, Digital Marketing is booming in India also. In the year 2018, the industry had nearly 6 lakh job openings. To everyone’s surprise, only of the first quarter of 2019 marked 8 lakh job openings. This domain is surely the future of India.

Why Digital Marketing is an in-demand profession?

Digital job opportunities are widening every day and this domain would become a big thing in years to come. High pay and multiple career choices are the salient features of the industry. Apart from these, this domain exhibits great flexibility. You can choose from different categories of jobs which would suit your innate and skill sets. If you are having analytical skills, you can become a Web Analytics Executive, or else you can choose to become a Social Media Marketing Expert if you have a keen interest in social media and knows how to create engagement.

You can choose from an array of options ranging from Digital Marketing Consultant to SEO Executive, Content Marketing Executive, Email Marketer, Conversion Rate Optimizer, Web Analytics Executive, Online Reputation Manager and Social Media Marketing Expert.

How to become a successful Digital Marketer?

There are a lot of short term programs available in the market, but the best way is to do a degree program in the same. Quantum University, Roorkee and Ajeenkya DY Patil University, Pune are the best universities which provide degree courses in Digital Marketing.

If you are deciding to break into this industry, there’s no better time than now. Use some of the recommended resources and begin your journey of being a Digital Marketer.